Design is Serious, Not Solemn

Design is Serious, Not Solemn, Self-Promotional Magazine/
Mailer for Lechlider Design, LLC.

The concept originates from a Paula Scher TED Talk about design, taking risks in design, and allowing play and innovation, while maintaining serious intent (careful consideration), rather than being formal, dignified, or solemn.
Created to show some history of work and to offer design services to peers and new marketing agencies. Digitally printed in Tulsa by DigiDocInk. The cover paper is Neenah Classic Crest Duplex 120lb in Epic Black and Solar White.